I’ve had so many people ask, “What does ASEL mean? Why did you choose Asel Beauty Lounge?” The answer is simple and close to my heart. As a proud mom of two wonderful boys, I wanted to honor them in my business name.
ASEL is a blend of their names—Samuel and Leon—created by taking the first two letters of each name, but in reverse order. Every time someone says "Asel," it’s a beautiful reminder of my two little worlds. My boys are my inspiration, and they’re at the heart of everything I do, including this business!
Hello! My name is Juste George (pronounced You-steh), and I am the face behind Asel Beauty Lounge. I wanted to take a moment to share a little bit about my journey and how my passion for beauty and art led me to the world of nail care.
For a long time, I dreamed of becoming an artist, of using my creativity to make the world a more vibrant and beautiful place. However, as life unfolded, my path took me in a different direction, and while my artistic dreams didn’t come true in the traditional sense, I found a new way to channel that creative energy—through nails.
Nails could be my very own little canvas—a place where I could express my passion for beauty and creativity. Each nail is an opportunity to create something unique and personal, and that’s what I love most about what I do.
